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06 May 2015

Social Networking for Gallerists and Art Professionals by Node Center

'Social Networking for Gallerists and Art Professionals' online Course by Node Center
Node Center for Curatorial Studies - Berlin


Duration: May 18 - June 8, 2015 Application deadline: May 15, 2015 Lecturer: James Michael Shaeffer, Jr. Participation fee: 148 EUR


Node Center for Curatorial Studies
Oranienstr. 24
10999 Berlin

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Social Networking for Gallerists and Art Professionals
An online Course by Node Center

This Course examines the practical and successful strategies of social networking for professionals in the art world. Artists, curators and gallerists in the past decade have introduced social networking as a necessary tool for increasing global visibility as well as for community outreach. As the world heads further towards globalization, social networking platforms have become an essential aspect within the artistic community.

Participants in the Course will learn successful strategies on maintaining an online platform, as well as how to boost public interest and which content can bring in the best audiences. They will create a blog as well as a Facebook page and design and implement a strategy to utilize them within their professional practice. At the completion of the Course, participants will have an increased knowledge of not only social networking, but it's history, how to take advantage of it and most importantly how to attain a large digital footprint.

* Live video-conferences every Monday at 7pm Central European Time. Recordings will be available in case you miss a live session!

- Duration: May 18 - June 8, 2015
- Application deadline: May 15, 2015
- Lecturer: James Michael Shaeffer, Jr.
- Participation fee: 148 euros

Full information and enrollment:

Week One: Practical uses of social networks

Getting started with social networks. Take advantage of Twitter, Facebook and Tumblr.
Editing a Tumblr blog and a Facebook page and will discover important blogs to follow.
Different types of blogs/social networks and what kinds of services they can offer.
Curatorial blogs, artist blogs, journalist blogs and more.
Using Tumblr/Facebook appropriately. How can you differentiate yourself from the thousands of other pages out there?
Introduction to contemporary theoretical research into social networking. How is art affected by this new module? How can we benefit from it?

Week Two: Artist/Curators who use social networks

Introduction to Twitter
How have gallerists/curators/artists taken advantage of Twitter?
Examples of great tweets/Twitter accounts.
Review Tumblr/Facebook pages created by students – examples of successful assignments.
Posting on Tumblr – how to and what to post.
Examples of successful Tumblrs and not-so-successful Tumblrs.
How to post a successful post on Facebook.
Strategies to invite friends and contacts to like your Facebook page.
Assign readings regarding the theoretical background of social networking.

Week Three: History/Theory

Introduction to the dissemination of the image.
Texts by Marlaux, Lippard, Ranciére, Baudrillard.
The blogger as curator – contemporary texts on curators on the web.
Artist projects on Tumblr, Twitter, YouTube and Facebook.
How have online projects been utilized in reality?
What are curatorial projects that have used social networks?
Twitter tips – how to get retweeted.
Facebook Ads – how and why you should use it.

Week Four: Maintenance and Networking

Researching your demographic and how they can find you.
General public relations – getting people to need you on the web.
Expanding from beyond the website into the real world.
Maintaining a successful internet presence
Linking accounts together.
Other online projects that aren't utilizing social networks.
Selling online work/Contracting online work.
Pinterest, Etsy, Vine, Instagram and other social networks.