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10 Oct 2012

Are You Talking to Me? Conceptual design in the communication of art institutions

Urs Lehni

Are You Talking to Me? Conceptual design in the communication of art institutions
Museum of Contemporary Art Leipzig


International conference 19 October 2012
Presentations: 3pm - 6pm Podium discussion: 6.30pm - 8pm

Olga Vostretsova

Galerie für Zeitgenössische Kunst Leipzig
Karl-Tauchnitz-Str. 11
04104 Leipzig

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International conference
19 October 2012
Are You Talking to Me? Conceptual design in the communication of art institutions


Urs Lehni (Corner College, Zurich)
James Langdon (Eastside Projects, Birmingham)
Binna Choi (Casco, Utrecht)
David Bennewith (Colophon, Amsterdam)
Andrew Blauvelt (Walker Art Center, Minneapolis)


Franciska Zólyom (Museum of Contemporary Art Leipzig)

The Museum of Modern Art Leipzig awards the INFORM Prize to young graphic designers, artists and collaborations whose projects and publications have developed an outstanding graphic position or experimental working methods. The 2011 prizewinner, Urs Lehni, suggested conceiving a new design for the GfZK website as a part of his INFORM Prize project.
Here we are also concerned with extended questions regarding graphic design. How can the internet presence of art institutions be developed, and what significance does this have in the communication with visitors and virtual public spheres? How are an institution's thematic focus points and objectives conveyed through the structure of the site, the functions it contains and the way it is designed? What is the connection between online and offline formats and media?
In what way are graphic design and the structure of the institution mutually dependent? Within the framework of the public conference, these questions will be examined using the example of institutions of various sizes and organisational structures (artists' spaces, art associations, museums).

At the same time, the role of graphic designers in the area of conflict between the specific requirements of the institution, the task at hand and their own visibility will be a central theme.

The INFORM Prize for conceptual design was founded by Dr. Arend Oetker in 2007 and is awarded annually.

Are you talking to me? is an event organised by the Museum of Contemporary Art Leipzig, in collaboration with Prof. Oliver Klimpel and the System-Design class at the Academy of Visual Arts Leipzig.

With the kind support of: Pro Helvetia, Netherlands Architecture Fund, U.S. Consulate General Leipzig, British Council