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Friday 15.09.2017

Art and Computing Collide in Pink Art at Williams College Museum of Art

A montage of the digitized collection focusing in on a narrow 'pink' range.

Pink Art
Williams College Museum of Art


On view Sept 15, 2017 Season Celebration Oct 5, 2017 at 5 p m

Kim Hugo


Williams College Museum of Art
15 Lawrence Hall Dr
Williamstown, MA 01267

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The Williams College Museum of Art (WCMA) will debut Pink Art, an exhibition that unpacks the color pink through works of art in the collection, on September 15, 2017. Pink Art delves into the multiplicity of human perception, the definitions and practices of curation, and the deeply personal and subjective nature of both curation and computer programing. A collaboration with the Williams College Department of Computer Science and the Office for Information Technology, the exhibition makes manifest the overlaps and tensions between these two creative practices.

What is pink? Because color perception is highly subjective, the exhibition team developed a mobile web application to gather a crowdsourced definition of the exhibition's signature color. As participants decide which colors in a group are pink, they produce an evolving visual definition of the color ( Five algorithms took this community-sourced color definition and used it to select works of art from across WCMA's collection. The 'Islandize' algorithm (Jordan LaMothe '17), for example, divides each image into 300 discrete shapes, and ranks it based on the percentage of shapes that are pink. But these algorithms, created by different students, each make particular assumptions and produce radically different results. Seen on the gallery walls, their outputs are often surprising and don't always mimic what our 'human eyes' consider pink. Computer-based practices of curating turn out to be distinctly subjective, perhaps even more than human-based ones. Were the algorithms more correct than our own perception of pink, and were they any more 'objective'?

Set against the computer-based selection of works of art are a trio of pink paintings, two of which were judged very 'un-pink' by the algorithms. Seen together, these three works assert the fleshy, material, and sometimes gendered qualities of the color pink in works of art. Philip Guston's painting Game from 1978 faces Monica Baer and Richard Hawkins more recent paintings, whose palettes and sense of ambiguity evoke Guston's in certain ways. 'The algorithms are a foil for curation. Pink Art is about the subjectivity of both computational and curatorial processes. Both emerge as dynamic forms of exhibition making' says Christina Olsen, the former director of the Williams College Museum of Art.

Related Programs
Close Look
Tuesday, Oct 3, 4 pm
Curatorial Assistant Jessie Sentivan moderates a conversation with Professor of Computer Science Duane Bailey and Digital Projects Manager Chad Weinard about the cultural, psychological, and digital associations of the color pink.

Season Celebration
Thursday, Oct 5, 5 pm
Celebrate our fall exhibitions: Barbara Takenaga, Pink Art, The Presence of Absence, and Object Lab.

About Williams College Museum of Art
The Williams College Museum of Art makes dynamic art experiences to incite new thinking about art, museums, and the world. At the heart of the Williams College campus the museum draws on the collaborative and multidisciplinary ethos of the surrounding college to enliven the more than 15,000 works in its growing collection. The museum and its collection are a catalyst for student learning and community engagement. WCMA is located on Main Street in Williamstown, Massachusetts. The museum is open 10 am to 5 pm, Thursdays 10 am to 8 pm, and closed Wednesdays September through May. In June, July, and August WCMA is open every day 10 am to 5 pm and 10 am to 8 pm on Thursdays. WCMA is free and open to all. For more information, contact the museum at 413-597-2429 or visit