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25 Oct 2011

V2_Institute for the Unstable Media presents Blowup: We Are All Crew

Celebrating 100 years of Marshall McLuhan
V2_Institute for the Unstable Media


November 3,4,5 2011
20:00 - 23:00 (CET)
V2_ presents: Strategic Arts Initiative 2.0 exhibition; Them F*ckin' Robots screening; lectures; parties!

Michelle Kasprzak
+31(0)10 2067272

V2_ Institute for the Unstable Media
Eendrachtsstraat 10
3012 XL, Rotterdam
the Netherlands

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To acknowledge the 100th anniversary of Marshall McLuhan's birth, this edition of Blowup will present the 'Strategic Art Initiative 2.0' exhibition of re-created early telematic artworks; the worldwide premiere of 'Them F*ckin' Robots', a documentary on the work and influence of electronic art pioneer Norman White; a keynote lecture by Dutch thinker and author Arjen Mulder, examining the things we love and love to hate about McLuhan; and a closing party for the exhibition featuring a custom cocktail.


Thursday November 3 
20:00 - 23:00: Opening of Strategic Arts Initiative (SAI) 2.0 exhibition, five telematic artworks connected live with InterAccess in Toronto, Canada. Featuring artworks by Doug Back, Laura Kikauka andCarl Hamfelt, David Rokeby, Graham Smith and Norman White. 
Welcoming remarks and short talks by the artists at 20:30.

Friday November 4 

20:00: World premiere screening of Them F*ckin' Robots, a documentary on the life and work of electronic art legend, and participant in the Strategic Arts Initiative 2.0 exhibition, Norman White. Directed by Ine Poppe and Sam Nemeth.
21:00 - 23:00: SAI 2.0 exhibition open and connected live to InterAccess, Toronto.

Saturday November 5 

20:00 - Keynote lecture by Arjen Mulder: Things We Love and Love To Hate About Marshall McLuhan (and cybernetics)
21:00: Response to the lecture and commentary on the SAI 2.0 exhibition by Derrick de Kerckhove
21:30 - 00:00: SAI 2.0 exhibition open and connected live to InterAccess, Toronto. 
Closing party with custom cocktail begins at 22:00.

Admission € 5,- pass for events on all three days.
 Free entrance for students (college card). 

The event opening and Arjen Mulder's keynote will be streamed live at
After the event, the Blowup e-Book Reader for this event will be made available for download. 

Blowup: We Are All Crew is a part of McLuhan in Europe 2011, a year-long celebration of Marshall McLuhan's impact and legacy on European art and media culture during the centenary of his birth. 

The Strategic Arts Initiative 2.0 exhibition is supported by the Canada Council for the Arts.